My name is Nikolay Dobrev. And this is my story.
People around the world realized that calling me Nico is easier to pronounce. I am a business and marketing enthusiast. The main issue I solve is helping companies generate awareness for their brands through stories and knowledge.
In my businesses, I have been responsible for managing our finances and growing our brands through educational and engaging content. Outside of work, you can find me digging through personal development projects that boost my mind and body.
My story as an entrepreneur spans to working closely alongside teams from Bulgaria, Belgium, the Netherlands, Washington, California, and many more. I’ve helped them achieve growth goals through various Content Marketing campaigns.
For Profit Projects
Studying and having to pay the bills kicked me into 6th gear. Since 2017 I have been developing personal and product brands. My aim was always to draw attention to events and to urge people to sign up or buy. I’ve organized in-person insurance seminars, built retail brands, and scaled marketing agencies.
Vision
Throughout the rest of my life, I am going to be chasing knowledge in 3 main areas.
Business. People. Universe.
In business – influencing finances and marketing in the most effective way. About people – exploring the human mind and soul. And the Universe’s history, future, and laws of physics.
Certifications
The best knowledge comes from experience. But having seminars and courses on topics that I am curious about is part of my “hobbies”. Below you can see a list of my most recent certifications, and where did I get them from.
| Course: | Issued by: | Year/Valid through: |
|---|---|---|
| SEO Automation & AI | SoftUni Digital | September 2024 |
| Effective Communication and Team Development | The Business Institute | August 2024 |
| HubSpot Solutions Partner | HubSpot Academy | July 2024 – August 2026 |
| Digital Marketing Specialist | SoftUni Digital | March 2021 |
| Python Programming, Fundamentals and Basics | SoftUni | July 2023 |
Tech Stack
An experienced marketer without proper software is as good as a chef with a dull knife. Here are some of the tools I know my way around:
Project Management & Collaboration Tools:
- Asana: Task and project management platform.
- Trello: Visual task management tool using boards, lists, and cards.
- Notion: All-in-one workspace for notes, databases, and project management.
- Miro: Collaborative online whiteboard platform for brainstorming and project planning.
Website Builders & Content Management Systems:
- WordPress: Open-source content management system, primarily for building websites and blogs.
- Wix: Website builder for creating websites with drag-and-drop tools, no coding needed.
Marketing Automation & CRM:
- HubSpot: Comprehensive CRM platform for marketing, sales, and service automation.
- MailChimp: Email marketing platform for sending campaigns and managing mailing lists.
- Apollo.io: Platform for sales engagement, prospecting, and marketing automation.
- We-Connect: LinkedIn automation tool for networking and lead generation.
Integration & Automation Tools:
- Zapier: Automation tool that connects different apps to automate workflows.
SEO, Analytics & Marketing Tools:
- Google Stack (Analytics, Search Console, Ads): Suite of tools for website performance analysis, search engine optimization, and paid advertising.
- Databox: a business analytics platform that enables users to track, visualize, and report key performance metrics
- SemRush: an all-in-one digital marketing tool that helps businesses improve their online visibility through SEO, paid traffic, social media, content, and competitive research
AI Content & Chat Tools:
- Jasper.ai: AI writing assistant for generating content.
- ChatGPT: AI-based conversational model for generating human-like responses and content.