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From Comic Books to Creative Campaigns
Standing out is harder than ever. But maybe the trick isn’t in being “new.” What if success is in the past? Our latest podcast dives into nostalgia-driven marketing. Our guest? They’ve tapped childhood inspirations to create unforgettable brands. Here’s why nostalgia works: Miss the old days? So do your customers. Our guest’s journey began with…
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Perseverance and Stubbornness in Business
I recently started publishing bits and pieces from my podcast conversations with Terrence, founder of D17. Terrence Diggs, the visionary behind D17, has worked with some of the biggest names in the industry, including ASICS and Kiko Kostadinov. Through his work, Terrence continues to blend his love for design with the spirit of nostalgia and…
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One-on-One Communication for Effective Leadership
Communication is the backbone of effective leadership. Leaders today must navigate a wide range of communication methods, from face-to-face meetings to online tools. However, with more digital options available, many people are losing their communication skills. What I’ve realized is that the diverse options make productive conversations harder to achieve. Let’s dive into this article…
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Podcast Interview Techniques for Hosts
I have done my fair share of interviews. I have been on both ends of the conversation. And as an introvert and overthinker, I am cautious of how the conversation is going. Here is what I have realized – a successful podcast interview goes way beyond asking questions. It’s like a ping-pong game. It is…
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How I Built My WordPress Website For Content Marketing
Creating your own website is a journey that involves choosing the right platform for your needs. From the simplicity of Wix to the flexibility of WordPress, each option offers its own benefits and limitations. This article explores my personal experience with each platform, detailing the pros and cons, and explains why I ultimately chose WordPress.org…
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SaaS Outreach Campaigns – High-tickets vs Low-tickets
There are 2 options if you have a SaaS product. Your offer is either with more accessible prices for the everyday Joes, or it is a better fit for big enterprises and corporations. You know the ones with deep pockets. In both cases, you need to reach out to and connect with the target audience.…