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Business Strategy

  • The Brands That Last the Longest Stand on Storytelling

    If you want your brand to surpass time itself, two elements are crucial: A captivating story and consistent repetition. Nike has its roots entangled in mythology, drawing inspiration from the goddess of victory. This adds a layer of mystique, resonating with consumers who aspire to be triumphant. Shelby, renowned for its legendary automotive creations, has…

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