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Don’t Start a Podcast If You Recognize Yourself Here
Some things are better left unsaid if the host doesn’t know how to engage with their guests. In the past, during my work at The Marketing Family and after the agency, I have had the opportunity to work on several podcasts. After editing more than 50 episodes, and listening to 500 more, here are the…
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The Brands That Last the Longest Stand on Storytelling
If you want your brand to surpass time itself, two elements are crucial: A captivating story and consistent repetition. Nike has its roots entangled in mythology, drawing inspiration from the goddess of victory. This adds a layer of mystique, resonating with consumers who aspire to be triumphant. Shelby, renowned for its legendary automotive creations, has…