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How I Built My WordPress Website For Content Marketing
Creating your own website is a journey that involves choosing the right platform for your needs. From the simplicity of Wix to the flexibility of WordPress, each option offers its own benefits and limitations. This article explores my personal experience with each platform, detailing the pros and cons, and explains why I ultimately chose WordPress.org…
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SaaS Outreach Campaigns – High-tickets vs Low-tickets
There are 2 options if you have a SaaS product. Your offer is either with more accessible prices for the everyday Joes, or it is a better fit for big enterprises and corporations. You know the ones with deep pockets. In both cases, you need to reach out to and connect with the target audience.…
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Marketing and Production Tools for Podcast Management
Today’s content marketing landscape, podcasts stand as a vital tool for brand engagement. Successful podcast hosts utilize platforms like Zoom for quality recordings, emphasizing the importance of skillful conversation to enhance podcast marketing. Effective podcast management and production are pivotal, with open-ended questions fostering deeper guest interactions.
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Don’t Start a Podcast If You Recognize Yourself Here
Some things are better left unsaid if the host doesn’t know how to engage with their guests. In the past, during my work at The Marketing Family and after the agency, I have had the opportunity to work on several podcasts. After editing more than 50 episodes, and listening to 500 more, here are the…
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The Brands That Last the Longest Stand on Storytelling
If you want your brand to surpass time itself, two elements are crucial: A captivating story and consistent repetition. Nike has its roots entangled in mythology, drawing inspiration from the goddess of victory. This adds a layer of mystique, resonating with consumers who aspire to be triumphant. Shelby, renowned for its legendary automotive creations, has…