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Storytelling and Data for SMEs: Lessons from Google
In a world drowning in content, how does a small or medium business (SME) stand out? And what data for SMEs to track? Hint: It’s not by chasing every trend. According to Tiago Faria, a marketing strategist and former International Growth Consultant at Google, it all falls down to two things: In this podcast episode,…
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It’s a Dog-Eat-Dog World in Business. Can You Handle It?
Success is often equated with survival. The ethical considerations of bending or breaking rules come to the forefront. The article explores the delicate balance between adhering to laws and regulations and leveraging them for strategic advantage. It delves into the ethical dilemmas faced by entrepreneurs and business leaders who navigate a landscape where innovation and…