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From Comic Books to Creative Campaigns
Standing out is harder than ever. But maybe the trick isn’t in being “new.” What if success is in the past? Our latest podcast dives into nostalgia-driven marketing. Our guest? They’ve tapped childhood inspirations to create unforgettable brands. Here’s why nostalgia works: Miss the old days? So do your customers. Our guest’s journey began with…
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Podcast Interview Techniques for Hosts
I have done my fair share of interviews. I have been on both ends of the conversation. And as an introvert and overthinker, I am cautious of how the conversation is going. Here is what I have realized – a successful podcast interview goes way beyond asking questions. It’s like a ping-pong game. It is…
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Podcasting Power | Revolutionizing Company Culture and Updates in 2024
Discover how podcasts are transforming internal company communications, offering a dynamic way to engage employees with updates, culture, and training. Embrace the wave of work-from-home (WFH) changes with podcast marketing, production, and promotion strategies that connect teams and streamline information sharing.
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Marketing and Production Tools for Podcast Management
Today’s content marketing landscape, podcasts stand as a vital tool for brand engagement. Successful podcast hosts utilize platforms like Zoom for quality recordings, emphasizing the importance of skillful conversation to enhance podcast marketing. Effective podcast management and production are pivotal, with open-ended questions fostering deeper guest interactions.
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Don’t Start a Podcast If You Recognize Yourself Here
Some things are better left unsaid if the host doesn’t know how to engage with their guests. In the past, during my work at The Marketing Family and after the agency, I have had the opportunity to work on several podcasts. After editing more than 50 episodes, and listening to 500 more, here are the…